Annual Report 2018

As a leading global optical retailer we are continuously looking for ways to balance our environmental, social and governance (ESG) performance while taking into consideration all its dimensions, such as quality, sustainability, innovation, availability, social responsibility and price.

A collaborative and constructive approach to our value chain partners is an essential ingredient in this process, as is the ongoing alignment of our business, CSR ambitions and strategies to meet our stakeholders’ needs and continue creating value in a world driven by constantly changing trends.

Our Value Creation Model illustrates how we follow our strategy and ensure responsible operations through our business model, input and core activities. Furthermore, our strategic directions facilitate our performance on our four CSR focus areas. For example, by entering new markets and driving comparable growth we can bring affordable and quality eye care to more customers.

Our ultimate goal is to make a positive contribution, not only to the development of the business, but also to the lives of our customers and employees while better managing the impact of our operations across our value chain.

The outcomes of our business model have an impact on society which we relate to the realization of the UN’s Sustainable Development Goals.

Our CSR Ambition

Our CSR Ambition is rooted in our promise that in EYE CARE, WE CARE MORE.

It is based on an internal assessment of our value chain and an analysis of the external factors that influence our business, such as the needs of our customers and stakeholders and local legislation.

As we deliver our products and services, we take our responsibility to operate in a sustainable and ethical manner. We therefore maintain a dialogue with our stakeholders and look to take all social and environmental impacts into consideration.