Annual Report 2018

A sunglass destination for all

Solaris is one of GrandVision's retail brands. It is present across the 40+ countries in which the company operates.

With a wide range of exciting products, in different shapes, sizes, materials and colors, Solaris' affordable sunglasses are at the forefront of trends and never compromise on quality. With the brand selections it offers, you can create your own looks and change style whenever you want!

Founded in 1994, Solaris is a leading sunglass retailer devoted to bringing The Ultimate Sunglass Selection to consumers around the world. Comprising more than 50 internationally renowned brands, of which 9 are distributed exclusively by us, Solaris has the market’s broadest brand portfolio. From classic and fashion to luxury and sport, Solaris always delivers the latest fashion trends, current best-sellers, innovations and cutting-edge technologies in the sunglass market.

Today Solaris is present in more than 40 countries with over 4,200 points of sale and actively working on a pragmatic approach to ramp up online sun sales, where enormous growth potential lies.

In 2019, the brand is celebrating its 25th anniversary with a new stand-alone store concept and visual identity that creates a modern and exciting space. The store was designed to facilitate product selection and clarity across the offer. Customers can try products by themselves or benefit from the advice of a salesperson trained in eye care and fashion in a user-friendly way.